clock menu more-arrow no yes

Filed under:

H&M's Black Mannequins

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The H&M in Brixton, a neighborhood in London with a 24% black population, is using black mannequins in its window displays. "We have various coloured mannequins for the stores; black, white... orange and blue," said the company spokesperson. "The newer stores are currently working with bright white mannequins and black mannequins because they most suit the interiors." But shoppers have a different take: "I think it's cool—this is Brixton, right?" says one 22-year old shopper. Nadine, 32, agrees: "I think it's a great idea—it's what many of us look like here." [Guardian]