Liberty of London for Men

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Liberty of London has inked a deal with Italian company Slowear Group to launch a 200-piece men's line. This is Liberty's first licensing deal and will debut next spring. The clothes will be made of Liberty's iconic print fabrics. Slowear projects that sales over the next six years will reach $38.6 million. “We see this as a new beginning for the Liberty of London brand. We wanted a licensing partner because it would have taken us years to build up the expertise of Slowear, which provides us with the scale, expertise and track record to design, manufacture and distribute men’s fashion globally,” said Liberty’s CEO Geoffroy de la Bourdonnaye. The line will be distributed in the US, UK, Italy, and Asia. [WWD]