clock menu more-arrow no yes

Filed under:

Loft's New Look

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Loft, a division of Ann Taylor Stores Corp., is revamping its visual merchandising—"We are taking the concept of a loft environment a little less literally," said president Gary Muto. Loft recently revamped its location in the Paramus Park Mall in New Jersey. The new space features "about 40 mannequins, twice as many as before, and higher tables, so there's less bending for products and a less static environment. The store's neutral color palette helps the clothes stand out, in a look that departs from the industrial, urban feel of other units." [WWD]