Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Now, Thrillist Sells Stuff

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not content to just sit back and tell its readers what's cool and where to get it, online tastemaker Thrillist wants to sell stuff as well. Thrillist founder Ben Lerer has just closed a deal to buy Jack Threads, an online sale site for guys' stuff that's similar in concept to Gilt. While both and will continue to operate as independent web entities for the time being, looks for lots of cross-promotion and an emerging men's lifestyle new media powerhouse—after all, isn't that the web dream? Editorializing cool and selling it? [BlackBook]