Why is Sears.com Using Newegg.com Photos to Sell Electronics?

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What's up with a huge company like Sears ripping off tech e-commerce site Newegg's photos? Manufacturer HP has the same photo on its website—and un-watermarked, for that matter.
· Hewlett-Packard Pavilion 2009M 20" monitor [Sears]
· HP 2009m 20" HP 16:9 Wide HD Ready LCD Flat Panel Monitor [Newegg]
· Maybe You Won't Notice The Newegg Watermark On This Sears Product Page [Consumerist]