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Procter & Gamble Launches eStore: Lots of Products, Lower Prices

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Procter & Gamble's just-launched e-commerce site is one to watch—not only does it stock a large selection of the behemoth personal care company's brands, but it sells products at prices lower than most major retailers.

The price on the Olay Regenerist cream (above) even edges out Walmart by about $0.90.

Flat-rate $5 standard shipping (regardless of quantity purchased) as well as click-to-use store coupons also add to the appeal of buying direct from the manufacturer. We're curious to see whether other major drugstore manufacturers will follow suit.
· PG eStore [Official Site]