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In the soon-to-be-released movie Sex and the City 2 (maybe you've heard of it), nearly every aspect of Carrie Bradshaw's life is set up to line the pockets of a sponsor corporation—which, in turn, in many cases, lines the pockets of Sarah Jessica Parker.
"Every aspect of Carrie’s life is reduced to a vignette that can be monetized," reports the NY Post. From the HP endorsement—SJP is a spokesperson for the company (see ad above)—to the sponsored Lipton sparkling green tea to the vodka sponsor (what is this, Paris Hilton's birthday party?) to the fashion tie-ins...
The actress is using the film as an opportunity to pimp out the Halston Heritage brand, for which she was named “chief creative officer” in January. She cannily made sure that the white Halston Heritage dress she’s wearing in the movie’s other poster became available on net-a-porter.com as soon as the image was released. So if you have $325, you can dress just like Carrie—and conveniently funnel money back to SJP’s coffers. Five of the 41 looks worn by Parker in the film are also by the label’s Heritage line.· Sex and the City sequel is just a really long commercial [Consumerist]
· Ca$h and Carrie [NY Post]