clock menu more-arrow no yes

Filed under:

Stylecaster Launches Editorials: Do Photoshoots Work Online?

New, 4 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The creative folks over at Stylecaster have just launched their first-ever fashion editorial spread online—and it's gorgeous and totally shoppable.

Our question is: Do fashion spreads—as in, web versions of the traditional magazine photoshoot—work online?

The question of whether the internet can truly ever make print obsolete really hinges on this question. Whereas fashion magazines have budgets and time to produce, style, cast, and execute photoshoots—as well as the means to produce a tangible, holdable, keep-it-forever-like-a-book result—online media has always been more immediate (and, more fleeting) in nature.

What do you think? Would you like to see photoshoots online? What works or doesn't work about this medium and message? Do you foresee a future where websites will produce big-budget editorials—like W, Bazaar, or Vogue?
· Mood indigo, not your usual denim [Stylecaster]