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In another designer-loses-his/her-name kerfuffle (see: Jil Sander, Helmut Lang), Devi Kroell has left her eponymous company. She will remain a shareholder and a member of the board of directors. Kroell launched her handbag line in 2004 and was featured prominently, early on in her career, in magazines such as Vogue. The won the Swarovski Perry Ellis Award for Accessory Design in 2006. "Devi has achieved her goal in creating a worldwide luxury brand," the company told WWD. "She will now be moving onto new challenges. We at Devi Kroell Inc. wish her the greatest success in her future projects." [WWD]