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In the great tradition of designers appearing in their own ads (Tom Ford) and, also, designers appearing naked in their own ads (Yves Saint Laurent), uber-designer Marc Jacobs will appear naked in the ad campaign for his new men's fragrance, Bang.
"Once I agreed to be the model, I couldn't see what I would wear to express this. We tried it with clothes, but it didn't work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang," Jacobs told WWD. He lies on a Mylar bed in the photo.
Bang will debut July 30 at Bloomingdale's and the ad will appear in magazines beginning this September. For more conservative markets, there is a cropped version of the image—showing Jacobs from the shoulders-up.
· Marc Jacobs Heads Into Men's Scent Market [WWD]