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Hugo Boss is going pop-up this summer in East Hampton. The company is opening a 1,200 square foot Boss brand store at 46 Main Street. "The assortment will lean on beach-appropriate togs from the firm's main labels, including Boss Black, Orange and Green," reports WWD "People think of us as a brand," said Mark Brashear, chairman and chief executive officer of Hugo Boss, the Americas. "We want to show our sportier side." [WWD]