This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Hugo Boss is going pop-up this summer in East Hampton. The company is opening a 1,200 square foot Boss brand store at 46 Main Street. "The assortment will lean on beach-appropriate togs from the firm's main labels, including Boss Black, Orange and Green," reports WWD "People think of us as a brand," said Mark Brashear, chairman and chief executive officer of Hugo Boss, the Americas. "We want to show our sportier side." [WWD]
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/45448436/racked_placeholder.4.0.jpg)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/3298096/2010_5_HugoBoss.0.jpg)