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Video: The Denim Huggies Diaper Commercial is Creepy and Genius: "My Diaper is Full of Chic! I Poo in Blue!"

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

· JWT for Huggies: I've Got Chic in My Pants [YouTube]
· The Shocking Commercial for the Denim Diaper [The Cut]
· Diaper jeans [Racked]