Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Oprah Store Expands—in Chicago. More Locations to Come?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Oprah Winfrey is expanding her eponymous retail concept—a little. Tomorrow, The Oprah Store will open a 138-square foot retail space at Chicago's Water Tower Place.

The new location will stock a selection of branded and souvenir items from the talk show host's flagship, which still resides on-site at Harpo Studios, where the Oprah show is filmed. Products will range from the O baby range to crafts and jewelry from South Africa, where the queen of talk opened her girls' school a few years ago.

Is this the first taste of a growing Oprah retail empire? “We’re always looking for opportunities to expand,” Don Halcombe, Harpo's director of communications, told WWD. “We hope to have some more information to share in the next few weeks.”
· Water Tower Place [Official Site]
· Oprah's retail footprint [WWD]

The Oprah Store

835 N. Michigan Ave., Chicago, IL