Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Salute Your Socks: Wong Wong World Cup Styles for Happy Socks

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The 2010 World Cup takes place from June 11 to July 11 this summer—and it's time to choose your battle, uh, foot-gear. Swedish sock company Happy Socks has collaborated with New York-based designer Stephen Wong, head of Wong Wong and former art director of Helmut Lang Studios, to create a limited-edition capsule collection of nationalist socks.

Clockwise from top left: there's Argentina, Brazil, England, South Africa, France, Germany, Holland, and Italy. The socks retail for $14 a pair.
· Happy Socks [Official Site]