Karl Lagerfeld Goes Plebeian: Shoots a French Mail-Order Catalog

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As the creative director of Chanel and Fendi (not to mention the head of his own, eponymous, label) Karl Lagerfeld may design luxury, but he's not averse to mass production. He's recently shot the fall catalog for French mail-order company 3 Suisses—prices in the catalog range from $18 to $221.

"Being at both ends of the market is the height of luxury," Lagerfeld told WWD. "My dream is to turn the whole house of Lagerfeld into this kind of [mass] business."
· Trompe L'oeil [WWD]