clock menu more-arrow no yes

Filed under:

Karl Lagerfeld Goes Plebeian: Shoots a French Mail-Order Catalog

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As the creative director of Chanel and Fendi (not to mention the head of his own, eponymous, label) Karl Lagerfeld may design luxury, but he's not averse to mass production. He's recently shot the fall catalog for French mail-order company 3 Suisses—prices in the catalog range from $18 to $221.

"Being at both ends of the market is the height of luxury," Lagerfeld told WWD. "My dream is to turn the whole house of Lagerfeld into this kind of [mass] business."
· Trompe L'oeil [WWD]