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Viral Nike Ad Is One of the Most-Watched Viral Videos of All Time

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

· Nike "Write the Future" ad sets viral views record [Mashable]
· Roger Ebert pretty much slaughters SATC2 [Roger Ebert]
· Fashion at the French Open [SI]
· Are people spending more time shopping with technology? [Milo]
· Bahrain's first sex shop [Atlantic]
· Desperately seeking sugar daddies [VF]
· Pharrell Williams calls Lynn Hirschberg an original gangster [BlackBook]