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Taylor Swift, the multi-platinum country singer, is following in the footsteps of celebs including Queen Latifah, Drew Barrymore, Rihanna, and Ellen DeGeneres. Swift has just inked a deal to be the new face of Cover Girl—she will appear in television, print, and in-store promotion for a yet-unnamed product line.
“Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” Vince Hudson, Cover Girl's general manager, told WWD.
Swift currently has deals with L.E.I Jeans, Walmart, and Sony.
· Taylor Swift Signed to be CoverGirl's New Face [WWD]