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Most-Wanted Dress of the Season: This $198 Ann Taylor Dress Sold Out in Two Days, Now it's Going for $317+ on eBay

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This summer 2010 floral dress from Ann Taylor sold out within two days of hitting selling floors—probably thanks, in large part, to being worn by Milla Jovovich in the company's spring-summer ad campaign. Now, the dress has turned up on eBay, and bidders are going bananas—we hear one sold for $500 and this one we found (above) is already at $316.99.

To avoid an online auction catfight, the kind souls over at Ann Taylor will be releasing 100 more of these dresses next week during an exclusive flash sale, so stay tuned and we'll let you know as soon as we hear when and where...
· Ann Taylor 2010 Vintage Floral Lace Dress NWT Sz 2 [eBay]