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The Shopper Wants What the Shopper Wants: More Mobility, Please

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Women already spend 85% of the disposable income in the United States, so why not make it more convenient to do the shopping?

That's what mobile shopping company miBuys found when it surveyed 1,600 mobile-using women—94% of who said they will use their cell and smartphones to surf the web at home over using a PC. Some other findings:

· 85% use the mobile Internet almost daily
· 70% expect their mobile internet usage to increase in the future
· 84% have noticed mobile advertising
· 57% have clicked on mobile advertising
· 67% are interested in receiving mobile coupons or vouchers
· 93% are always on the lookout for bargains
So, despite the overwhelming mainstream stereotypes that say women aren't as interested in new technology as men—a personal pet peeve of ours is when a gadget company slaps some pink case on one of their older/out-of-date products in pink and market is a "for women," arg!—"This research sends a clear message to advertisers that women are already engaged and eager to explore new cell phone services," said miBuys CEO Mark Bamber.

"It also supports our belief that cell phones and portable devices can already play a significant role in connecting retail brands with their customers. It is perceived that women are only just embracing cell phone services, but the truth is they’re already well beyond this point and now want access to the entire high street through their cell phone."
· What a girl wants: More mobile shopping [Mashable]