This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
"H&M now has nearly 200 stores in the U.S. But they are noticeably absent in areas that seem ripe for its colorful tank tops and floral dresses. Austin, Houston and Dallas are bare, as are Salt Lake City and New Orleans. The states of New Mexico, Mississippi, Alabama and South Carolina also lack an H&M, while Indiana boasts three. In the few warm weather climates where H&M has ventured, its penetration is minimal. It only recently opened in Florida, in Orlando, and won't land in South Florida until this fall. It has only two stores in Las Vegas. Meanwhile, some shoppers are growing restless, especially as the company continues its budget-friendly collaborations with high-profile designers. Ashleigh Schmitz, a 21-year-old from Colleyville, Texas, says she admires H&M clothes in magazine spreads. 'In Texas, we are dying for an H&M,' she wrote on her blog." [WSJ]
Loading comments...