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Lauren Bush Launches FEED Guatemala in Support of UNICEF

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Last night, at its New York Fifth Avenue flagship, Lord & Taylor celebrated its partnership with FEED projects to exclusively sell the FEED 1 Guatemala pouch ($19) and FEED 3 Guatemala tote bag ($39) this week. The new additions to the FEED family are bright, multi-colored artisan-made bags—a total new look in for the Lauren Bush-helmed collection.

The new bags are made in partnership with Nest, a non-profit micro-bartering organization that gives women artisans loans in exchange for repayment in product, which is then marketed and sold on their behalf. "The partnership is so natural because the bags feed children and by using our artisans, they're employing the mothers," says Nest founder Rebecca Kousky.

According to UNICEF, "Nearly 23% of children [in Guatemala] over three months and under five years of age suffered from general malnutrition, while almost one-half suffered from chronic malnutrition in 2006." With every purchase of a pouch or a tote at Lord & Taylor, FEED will donate $3.50 or $10.50, respectively, to the U.S. Fund for UNICEF to help support nutritional programs in Guatemala.

It all boils down to this: purchasing one FEED 1 Guatemala pouch provides one Guatemalan child with essential nutritional supplements for one year, purchasing a FEED 3 Guatemala tote bag provides three children with nutritional supplements for one year.
· FEED Project [Lord & Taylor]

Lord & Taylor

424 Fifth Ave., New York, NY