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The house of Alexander McQueen is considering legal action against chocolate company Cadbury for what the fashion company considers a flagrant copy of McQueen's 2006 hologram of Kate Moss (above, left) for use in the new Cadbury Flake advertisement.
To add fuel to the visual fire, the original hologram was created by McQueen in collaboration with film director Baillie Walsh. Walsh is also responsible for the current Flake commercial. The Independent reports:
A Cadbury spokesman acknowledged that Walsh's past work was one of the motivating factors for hiring him but remained unapologetic over any passing similarity to McQueen's show.· Cadbury's, their Kate Moss hologram—and a lawsuit from beyond the grave [Independent]
"This is about Baillie Walsh's work," said the spokesman. "It was his house style that attracted us rather than any previous work he had done. The Alexander McQueen show is not relevant. His previous work was one of many of our visual references but not the only one. We would not accept the charge of imitation."
The spokesman added that the concept for the advert came from Walsh rather than from the company itself, which merely wanted the yellow dress to represent the chocolate's wrapper.
· Alexander McQueen label’s anger over ‘Kate Moss’ Flake advertisement [Telegraph]