Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
New details have emerged from the bowels of American Apparel—and it's even more nit-picky than previously released documents banning AA employees from wearing Keds, Converse, and Vans.
As part of the company's prep-tastic image overhaul, new memos on grooming standards for AA employees ban things like glitter, bangs (yes, bangs.), lip gloss, liquid eyeliner, blow-dried hair, and multiple earrings.
What's going on? Seriously. Soon, there'll hardly be a difference between walking into an AA store and walking into a convent. Kind of. Here's part of the women's grooming memo that Gawker published today:
a) Makeup is to be kept to a minimal- please take this very seriously. Liquid eyeliner, pencil eyeliner and eyeshadow are advised against; mascara must look very natural (ie. should not be clumpy or a color that does not compliment your skin and haircolor). Blush must not be overdone- should not have glitter or sparkles. Liquid foundation is prohibited (undereye concealer is understandable if it looks natural- ie. not clumpy or caked on, must match your skin tone). Please do not use a shiny gloss on your lips; any lipcolor must be subtle.· American Apparel's Complete Guide to Grooming [Gawker]
b) Eyebrows must not be overplucked. Full eyebrows are very much encouraged. Please do not dye your eyebrows a different color.
c) We encourage long, healthy, natural hair, so please be advised of the following:
-Hair must be kept your natural color.
-Blow-drying hair excessively could cause heat damage, so this is advised against.
-"Bangs" or "fringe" are advised against. It is not part of the direction we're moving in.
d) Jewelry must not be distracting. Please do not wear accessories with another brand's logo on it- this includes watches. No gauges whatsoever. One earring per ear is encouraged. Earrings, necklaces, watches, bracelets, etc. must be simple and tasteful.
· American Apparel employees can't wear Converse, Keds, or Vans [Racked]