Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Modelizing: Agyness Deyn and BFF Fiona Byrne Launch NAAG

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Are celebrity four-letter, two-center-vowel lifestyle websites a trend? Hot on the heels of Gwyneth Paltrow's GOOP comes Agyness Deyn's NAAG—a similarly stark white site with bursts of personal live/eat/wear/slather/sleep/buy recommendations launched by model Deyn and her best friend Fiona Byrne.

Covering everything from their favorite $228 headbands to how much they like hanging out at The Standard to yummy-smelling body cream from Origins, there's sort of something there for everybody—especially if you're a Deyn-fan or even vaguely interested in what models do in their spare time.
· Naag [Official Site]
· Agyness Deyn’s Online Magazine Launched [The Cut]