Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Are celebrity four-letter, two-center-vowel lifestyle websites a trend? Hot on the heels of Gwyneth Paltrow's GOOP comes Agyness Deyn's NAAG—a similarly stark white site with bursts of personal live/eat/wear/slather/sleep/buy recommendations launched by model Deyn and her best friend Fiona Byrne.
Covering everything from their favorite $228 headbands to how much they like hanging out at The Standard to yummy-smelling body cream from Origins, there's sort of something there for everybody—especially if you're a Deyn-fan or even vaguely interested in what models do in their spare time.
· Naag [Official Site]
· Agyness Deyn’s Online Magazine Launched [The Cut]