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Would You Let Christian Dior Put its Insignia on Your Eyeballs?

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Run out of body parts to slather in designer logos? How about your eyeballs?

According to the folks over at Fashion Indie, John Galliano's keen on putting the Christian Dior brand name on your iris—well, the initials at least.

Would you wear a logo on your eyeballs? Back in the day, we might have opted for Maison Martin Margiela's signature white stitching...
· Christian Dior Is Now Making Contact Lenses [The Gloss]