clock menu more-arrow no yes

Filed under:

Evan Rachel Wood to be the Face of New Gucci Fragrance Campaign

Evan Rachel Wood wears Gucci to last year's Fashion Group International gala.
Evan Rachel Wood wears Gucci to last year's Fashion Group International gala.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Starlet Evan Rachel Wood, who is best-known for playing challenging, rebellious characters in feature films and for being the paramour of shock-rocker Marilyn Manson, has been named the face of an upcoming Gucci fragrance campaign.

"I chose Evan Rachel Wood as she has very strong character," Gucci's creative director Frida Giannini told WWD. "She's young, but rising and [an] influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project."
· Evan Rachel Wood to Front New Gucci Fragrance [WWD]