Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Now that J. Crew is coasting—thanks to the hard work of retail guru Mickey Drexler—the company's execs are turning their attentions to fledgling four-year old label Madewell.
"We've been through four intense, creative years of putting together something we are very passionate about," Drexler told WWD. "There is nothing in fashion that is not always a work in progress. However, we feel we've progressed enough to commit capital and a growth plan to the business."
While we love Madewell—we like to think of it as a more casual American APC—the brand has yet to float onto the radar of mainstream America. WWD reports that the company lost $14 million last year. Still, Drexler is optimistic—"We've been very pleased with the amount of hits [on the new Madewell website]," Drexler said.
Three more Madewell brick-and-mortar stores are in the works for this year— in University Village in Seattle, Easton Town Center in Columbus, OH, and Georgetown in D.C.
· J. Crew eyes next phase for Madewell [WWD]
· Madewell launches online: Awesome weekend wear and jewelry [Racked]