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Fashion Shoots Online, Part Two: Michael Macko for Valet Mag

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Remember a few weeks ago when Stylecaster introduced its fashion editorials online? Our theory on the print-web dichotomy is that print can only blame its demise on the rise of online media insofar as the online world reports news and serves as a platform for writers faster, free-er, and easier than print outlets.

If the online world could do creative, beautiful, elaborately-produced photoshoots and market pages as successfully as the print world, well, then magazines would really be in trouble.

So we love seeing how fashion websites are playing with format—doing photoshoots, creating video content—and especially how online portals are treating market editorial. While more traditional blogs and websites shy away from photoshoots and work with straightforward low-production-value digital images, we love how Michael Macko, former fashion director at Details magazine, has taken to Valet Mag to create a more art-directed, concepted spread.

What do you think? How would you like to see photoshoots happen online?
· Weekend in Miami [Valet Mag]
· Stylecaster launches editorials: Do photoshoots work online? [Racked]