Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Hello Bombshell: Victoria's Secret and its Angels Unveil New Scent

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"Being a bombshell is about attitude. Bombshells demand attention."

Is there anyone who knows the definition of "bombshell" better than Alessandra Ambrosio? Yesterday morning the St. Regis, in New York City, Victoria's Secret unveiled its new Bombshell eau de parfum. The fruity, aromatic, floral scent is the newest addition to the company's extensive line of fragrances.

Hosted by "Chief Executive Bombshell" Sharen Turney, the company's CEO, along with legendary angels Ambrosio, Miranda Kerr, and Candice Swanepoel. The room was set up as a presentation of past scents, highlighting Very Sexy—a recent winner of a prestigious FiFi Award—Sexy Little Things Noir, and Dream Angels Heavenly.

The new Bombshell perfume will hit stores in September, just in time for New York Fashion Week. A pop up store will be set up in front of The Plaza, which will be composed of a glass structure created in the image of the new bottle. —Anna Fursoff
· Victoria's Secret [Official Site]

St. Regis Hotel

2 East 55 St., New York, NY