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Lacoste Wants to Conquer America

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The Lacoste crocodile has its eye on America. In replacing its outgoing creative director, Christophe Lemaire, the brand is looking for a designer who can sell to Americans. "It doesn't necessarily have to be an American, but a strong vision and knowledge of the style and profile of U.S. clients will certainly be a plus," global licensing CEO Jose Luis Duran told WWD. The company denied the rumor that Catherine Malandrino would replace Lemaire. "Catherine is not going to be the new designer at Lacoste," said a brand rep. [WWD]