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To celebrate the 40th anniversary of his brand, Roberto Cavalli has created this commemorative corporate logo (right). Doesn't it look serious? Kind of like a bank logo? Well, the Cavalli peeps weren't messing around when they designed it—they take symbolism very seriously. "The heraldic RC logo is set inside the number zero, which represents perfection. The digits making up the symbol create another emblem, rich in meaning for Roberto Cavalli—that of Venus, who in mythology represents Aphrodite, goddess of beauty and love. She celebrates Roberto Cavalli’s love of women and all the passion that this designer has dedicated to them in 40 years, enhancing their femininity and sensuality." Major. [Racked Inbox]
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