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So smart, we can't believe no one's thought of it before: new service Rent Maternity Wear does exactly what it says—rents maternity clothes to expectant mothers (or anyone else who wants to wear maternity clothes, we guess). This is great because (1) pregnancy generally lasts only about nine months and (2) who wants to buy a whole new wardrobe for nine months? Currently, the site has clothes from labels including Maternal America, Olian Maternity, and Fierce Mamas by Christian Siriano. Rental costs between $35 and $85 for one or two weeks. [Styleite]