Balenciaga's First Dedicated Men's Store Opens in Paris Thursday

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This Thursday, Balenciaga will open its first dedicated men's store in Paris—a 650-square foot space designed in collaboration with Dominique-Gonzalez Foerster.

"It's definitely a concept made for men," Balenciaga's CEO Isabelle Guichot told WWD. "It's not a masculinization of the women's concept."

Balenciaga's men's collection is sold in over 150 locations around the world. The men's label has recently expanded to produce travel bags and luggage; a men's fragrance is in development for the future. Balenciaga also announced it will open locations in Las Vegas' CityCenter and in Beijing in the near future.
· Balenciaga Opens Men's Store in Paris [WWD]