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When we told our friends we were going to Nashville, they all said we had to go see Matt and Carrie at Imogene+Willie. When we arrived in Nashville, Imogene+Willie was all anyone could talk about—singing its praises about how the opening of that one store had single-handedly changed the face of local retail.
Imogene+Willie is amazing. Not just because owners Matt and Carrie Eddmenson are some of the nicest people on earth, or because they repurposed a former gas station into a sleek modern retail space, or because they have a really cute dog.
The just-over-one-year old company is steeped in rich ancestry. Matt and Carrie worked together in longstanding family businesses—now defunct—concepting, designing, and producing high-end denim and clothing for labels including Levi's, Lee, Ralph Lauren RRL, Rogan, J Brand, and Diesel. Their family's business invented the processes that made denim trends possible.
Nowadays, Matt and Carrie are designing and developing Imogene+Willie as a new jeans and casualwear label—currently, they make one jeans cut for men and one cut for women, and produce these two styles in a handful of different denim treatments. Theirs are some of the most coveted among jeans connoisseurs and customers can have their pair custom-tailored on the spot.
· Imogene+Willie [Official Site]