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Belle d'Opium

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With the impending September launch of Belle d'Opium, the fragrance house of Yves Saint Laurent is going back to its roots. "The idea is to reinvent the concept of addiction for younger generations today," YSL Beaute president Renaud de Lesquen told WWD. Belle d'Opium takes inspiration for its name from classic films such as Belle de Jour and the novel Belle du Seigneur. "The idea of Belle d'Opium is a contrast between the word bell [the French word for beautiful that has a sense of purity], while opium is of course more of a mystery and danger," Lesquen said. [WWD]