Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Just because it's your name, doesn't mean you can use it—at least, according to Gucci's lawyers. According to reports, Gucci has filed a lawsuit against Elisabetta Gucci, whose grandfather founded the luxury fashion and accessories house, for opening a hotel chain called Elisabetta Gucci. Even though Elisabetta has specified—on the website and visibly in marketing materials—that she has nothing to do with the fashion house, they're still suing for "injunctive relief in order to protect its rights." What do you think of this? Is Gucci's lawsuit justified or does Elisabetta have the right to use her full name on her business? [CocoPerez]