clock menu more-arrow no yes

Filed under:

Four Fantastic Drugstore Mascaras—All Priced Under $10

New, 5 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Once upon a time, years ago, we worked with a major makeup artist who told us that on her previous shoot, with, ahem, Gisele Bundchen, Gisele grabbed the mascara out of the makeup artist's hand and proceeded to apply 12 coats.

(Now, if Gisele thinks she needs 12 coats of mascara to get her picture taken, then, well, we'll have ten bajillion, thank you.)

Mascara, especially in the summer, is a tricky cosmetic. While a heavy-handed plush application in the winter may look smoky-mysterious, summertime sunshine—and the whole oppressive heat thing—makes us crave a lighter touch. The humidity doesn't do our faces any favors, either—more often then not, when we're trying out new eye makeup, it ends up in a bruise-colored puddle somewhere in between our cheekbone and iris by the end of the day.

Here's a list of four of our favorite drugstore mascaras this year. They're all in heavy rotational real-time everyday use here at the Racked offices.

Cover Girl's Lash Blast Length, $6.23 at drugstore.com: You know that commercial where Drew Barrymore runs her finger across her mascara-ed lashes and nothing budges—no flaking, no smudging, no clumping? Well, it's true. We've been using the Cover Girl mascara in the yellow tube every day for a month now. It's the perfect daytime natural-look mascara since the formula's so light, it's virtually impossible to clump. Also, it never ever smudges, so we never wind up with raccoon eyes at the end of the day. For evening, try layering this mascara as a lengthening base-coat underneath a volumizing formula.

Rimmel's Max Volume Flash, $6.99 at Walgreens: We've waxed poetic about this mascara before, when it launched back in February, and we'll do it again. The mascara in the fat pink tube packages the perfect volumizing and lengthening formula—no need for mixing and matching—with a maximalist brush, featuring bristles that bend and curve to coat every single lash. Again, there's no raccoonning as the day goes on. The Rimmel look is dramatic—the company claims that every stroke of the brush plumps lashes to 14 times their natural, uh, plumpness—so we prefer to reserve the Max Volume Flash for after-dark.

Maybelline's The Falsies, about $6, arriving in stores this July: From 2006-2009, we wore fake eyelashes every single day. True story. Since we don't live Kim Kardashian's life, this was a pretty crazy thing to do, so we stopped. But there's still a big ole drag queen slash Vegas show girl inside us just dying to break out. Maybelline's newest mascara offering is awesome to this end because it plumps and lengthens the lashes in an exceptionally glossy, black, spiky, shiny way. We'll often use it as a second or third (or fourth) coat over our Cover Girl lengthening base. It doesn't melt all over our faces throughout the day and we're obsessed with the easy-to-use fat curved brush.

L'Oreal's Voluminous Mascara, $7.49 at Walgreens: "As a true make-up junkie, I've tried just about every brand of mascara out there and nothing works better than L'Oreal Voluminious Mascara," says Intern Anna. "Available at most drug stores, this mascara not only thickens lashes but curls them as well. The mascara is available in two versions, the standard straight brush and custom curved I am a long time advocate of the curved brush because it lifts my lashes and makes them seem glamorously longer."

· All beauty coverage [Racked]