clock menu more-arrow no yes

Filed under:

Zappos CEO Tony Hsieh on Voodoo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"If anything, I am the antimerchant. I used to wear the same pair of shoes for two years until they had holes and then I’d buy the same shoes again. But we have a whole team of about 100 who understand the magic part of buying product. To me, it’s all voodoo magic. I understand the science part. We do say customers buy from us for our combination of service and selection. We have well over 100,000 styles [representing] close to one million stockkeeping units." [WWD]