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Zappos CEO Tony Hsieh on Voodoo

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"If anything, I am the antimerchant. I used to wear the same pair of shoes for two years until they had holes and then I’d buy the same shoes again. But we have a whole team of about 100 who understand the magic part of buying product. To me, it’s all voodoo magic. I understand the science part. We do say customers buy from us for our combination of service and selection. We have well over 100,000 styles [representing] close to one million stockkeeping units." [WWD]