Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

90210 Inks Clothing Deal with Bebe: Collection Debuts this Fall

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bebe and hit revival show 90210 have teamed up to launch a fashion collection based on the series, reports WWD. Blurring the lines between between the reality and scripted world, the co-branded collaboration will be introduced on-air this fall, during the show's third season, and, simultaneously, unveiled in stores.

Manny Mashouf, the founder of Bebe, calls the project an "integrated marketing and product placement."
· Bebe Links with '90210' [WWD]