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The house of Fendi has done babywear for a long time now—back in the day, you used to be able to order it on eLuxury, remember that?—but now they're going full-on with a children's collection. In partnership with Simonetta SpA, Fendi is launching a collection spanning the ages of newborn to 12 for boys and girls. The new venture was recently unviled at Pitti Immagine Bimbo in Florence. [WWD]