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Let the licensing games begin. Word on the webs this morning has it that the ubiquitous Lady Gaga will embark on olfactory domination by inking a deal to produce an eponymous fragrance with cosmetics company Coty. Rumor has it that the fragrance will be "unusual" (uh, no way, quelle surprise) and is scheduled to hit stores this holiday season, bolstered by a heavy dose of ads, marketing, and television commercials.
What do you think? Do you want to smell like Lady Gaga? What on earth do you think Gaga smells like?
· Lady Gaga to roll out branded perfume [Marketing]