Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Rumor Mill: Has Lady Gaga Inked a Fragrance Deal With Coty?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Let the licensing games begin. Word on the webs this morning has it that the ubiquitous Lady Gaga will embark on olfactory domination by inking a deal to produce an eponymous fragrance with cosmetics company Coty. Rumor has it that the fragrance will be "unusual" (uh, no way, quelle surprise) and is scheduled to hit stores this holiday season, bolstered by a heavy dose of ads, marketing, and television commercials.

What do you think? Do you want to smell like Lady Gaga? What on earth do you think Gaga smells like?
· Lady Gaga to roll out branded perfume [Marketing]