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Meet The New Hilfigers: Embodying Twisted, Pretty Sportswear

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Meet The Hilfigers, the fictional family that'll be gracing the pages of Tommy Hilfiger's fall campaign. Comprising a father and a Bloody Mary-loving mother, a boarding school delinquent son, a mute daughter, a Portuguese exchange student, and two basset hounds, the ads, shot by Craig McDean, capture the unlikely homestead out and about at the ultimate tailgate.

"This is the first campaign to truly capture the brand's 25-year heritage of twisted, pretty American sportswear," Hilfiger told WWD.
· Hilfiger Creates Unusual Family for Ad Campaign [WWD]