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Changes May Be Afoot at the Apple Genius Bar

Image via <a href="">MasterMaq/Flickr</a>
Image via MasterMaq/Flickr

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In hopefully encouraging, but possibly annoying news, rumors are floating around the blogosphere that Apple Stores may be revamping the Genius Bar to reduce customer wait and repair times. According to MacRumors, the change is threefold:

1) To reduce walk-in customer wait times to 30 minutes or less and keep to the reserved schedule, stores will reassign random floor employees (referred to as "Creatives") to the Genius Bar. Although one cool feature floated is that employees elsewhere in the store will be equipped with magic iTouch devices that can help customers to avoid the whole Genius Bar process in the first place.

2) Overnight Repairs will be a focus, but that'll probably be at the expense of "While You Wait" repairs.

3) The third major change is referred to by the word oft used on cover letters and job postings—"Multitasking"—which to us means sharing one Genius and his/her attention with a bunch of other customers. Although, we can't imagine this would be fun for the Apple employee either. Instead of one confused and pushy customer at a time, it'll be several.

According to MacRumors, there's some back-room sniping going about on how Apple trying to "do more with less" and concern about low stocks of parts in the stores. But at the end of the day, we could do with less clog-gage at the Genius Bar and only having to part with our precious broken iPhones for just one night only and not a minute more.
· Apple Prepping Genius Bar Changes: Focus on Shorter Wait Times, Multitasking, Overnight Repairs [MacRumors]
· Apple Rumored to be Improving Genius Bar Service With Shorter Wait Times [Apple Insider]