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Subtle Butt Eats Your Farts

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Another thing to keep in your pants: Subtle Butt, a panty insert that acts as a, uh, fart filter. "I use them on airplanes, after a chili meal, and even on my dog," Kim Olenicoff, founder of Solutions That Stick, told me from the floor of Cosmoprof North America. "Some customers have even told me that it's saved their marriage!," she spilled. "People with IBS and food allergies definitely gravitate toward these, too." It's made by the same company that makes anti-cameltoe panty inserts. [Stylelist via Gawker]