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Anna Dello Russo's Ad for her Shoe-Shaped Fragrance, Beyond.

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The wait, oh, the suspenseful wait is finally over. Anna Dello Russo's new fragrance is called Beyond, will smell like vanilla and almonds, hits stores this Christmas, and will come in—wait for it—a shoe.

The Japanese Vogue editor revealed the campaign and the bottle of her new scent—the only scent we can think of that's made by a fashion editor—on her blog. The ad was art-directed by Marco Braga and photographed by Giampaolo Sgura, who counts Gucci, Jil Sander, and Dolce & Gabbana among his client roster.
· Beyond the scent by ADR [Anna Dello Russo]
· Vogue Nippon fashion director Anna Dello Russo's new fragrance [Racked]