Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Oasis frontman Liam Gallagher will open the first flagship brick-and-mortar location of his eco-friendly line Pretty Green tonight on London's Carnaby Street. The raw space—most recently used for student fashion exhibitions and presentations—has not been renovated (the floors and walls remain the same as the rental venue), and decorated with gigantic photos of Gallagher. Pretty Green will be officially open to the public tomorrow, Friday, at noon. Tonight: expect a star-studded grand opening soiree.
· Pretty Green [Official Site]