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Erin Fetherston Designs For Juicy Couture: This is What Happened

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After the beloved Juicies, Gela Nash-Taylor and Pamela Skaist-Levy, left their velour-tracksuit West Coast-chic label this January, holding company Liz Claiborne Inc. appointed Erin Fetherston to the post of creative consultant, charging her with creating a capsule collection under the Juicy umbrella. Today, Fetherston revealed her 11-piece collection for holiday—which will be priced from $72 to $172 at wholesale (which means they'll be between $216 and $688 when they hit stores this winter).

"Juicy’s looking to me to be an ambassador," Fetherston tells WWD. "This is a major opportunity to reinvent Juicy’s perspective on casualwear, to rev it up and make it cool and fashion-forward."

While the appointment of a young media-friendly designer is a boon to any mainstream company stuck in a track-suit rut, we have mixed feelings about Fetherston's new collection. Working off a "Thirties-meets-Seventies" vibe, Fetherston says she was inspired by photos of the glamorous Bianca Jagger in the days of Studio 54 as well as photos of herself at this year's Met Ball, where she wore that yellow velour gown you see above.

What we want to know is: Who else can wear a canary-yellow floor-length, slouchy velour gown and look good? And though we'll go so far to say that the black and white pieces and part of the jewelry collection she's designed are fine and charming and fit into the rubric of Juicy Couture—especially the Couture Couture mini-label the Juicies built over the last few years—the question of whether the Juicy Couture customer will take to this higher-end semi-dressy silhouette is one that will remain to be answered on the selling floor.
· Juicy Couture's next chapter: Looks by Erin Fetherston [WWD]