S by Shakira

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It seems bizarre to think that in this day and age, there are some international superstar-level celebrities who don't already have fragrance and clothing deals. Shakira—who's sold more than 50 million albums worldwide—is launching her first-ever fragrance, S by Shakira this September. To be, as the singer calls it, "democratic," the scent will launch in 15,000 mid-tier department stores and drugstores. "My feeling is that personal care and beauty should not only be effortless but accessible for everyone," she told WWD. The fragrance was created in collaboration with Puig, whose only other celebrity fragrance is the wildly successful Antonio Banderas series. [WWD]