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Evian's newest motto, "Live Young," has engendered a brand new advertising and marketing campaign. It's (creepily) called "Baby Inside" and, as part of the project, the company has issued a limited-edition collection of beheaded baby-print T-shirts to be sold at Colette beginning mid-July.
Remember that Austin Powers bad guy, Fat Bastard? Remember when he saw Mini-Me and said, "He kinda looks like a baby. Come here, I'm gonna eat you. I'm bigger than you, I'm higher in the food chain. Get in my belly!" It kind of reminds us of that. But maybe we're just twisted.
· Evian [Colette]