clock menu more-arrow no yes

Filed under:

Evian's "Baby Inside" T-Shirts Make us Kind of Uncomfortable

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Evian's newest motto, "Live Young," has engendered a brand new advertising and marketing campaign. It's (creepily) called "Baby Inside" and, as part of the project, the company has issued a limited-edition collection of beheaded baby-print T-shirts to be sold at Colette beginning mid-July.

Remember that Austin Powers bad guy, Fat Bastard? Remember when he saw Mini-Me and said, "He kinda looks like a baby. Come here, I'm gonna eat you. I'm bigger than you, I'm higher in the food chain. Get in my belly!" It kind of reminds us of that. But maybe we're just twisted.
· Evian [Colette]