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Ferragamo's younger footwear line

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In an effort to drum up a younger clientele, Ferragamo has announced a new addition to its line-up—My Ferragamo is a new capsule shoe collection comprising a ballet flat, a velvet slipper, a stack-heel pump, and a suede boot with an eye on the contemporary market. "We view this as a lively and contemporary project aimed at younger customers who will appreciate wearing the shoes day in, day out," said James Ferragamo, the company's leather product director. Slated to arrive in stores this September, the shoes are priced from $275 to $350. [WWD]